Mobile Current & Future Data Analysis

With smartphones surpassing 125 million U.S. consumers and tablets now owned by more than 50 million, we have crossed into the Brave New Digital World.

Google’s Android OS, which has been adopted by multiple OEMs, and Apple’s iOS, which is carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90 percent of the market today.

Apple continues to gain ground as the leading smartphone Original Equipment Manufacturer (OEM), but Samsung has seen the most explosive growth in this market over the past couple of years with a year-over-year increase of more than 100 percent and a two-year increase of more than 400 percent. While Apple maintains a healthy lead over #2 Samsung, the gap has been steadily narrowing
during a year in which the rivalry heated up between the two smartphone OEM leaders.

According to Com Score:

 

The number of 4G users has exploded in the past year to 33.1 million, up 273 percent.

The race among handset manufacturers heats up as smartphones take center stage.

Source: ComScore.com

Select Mobile Advertising for you marketing. It is efficient marketing for online websites to get user attention. Get Analysis for mobile adverting free analysis, targeting, conversion & optimization ideas at kumarparbind70@gmail.com
 

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Mobile remains a largely untapped opportunity for marketers.

I read it in a press release which announced the release of a report entitled Mobile Share Report, the first industry report to investigate the current state of mobile content engagement. BrightEdge tracked the business impact of mobile usage across 6,000 brands and analyzed more than 5 billion web pages to quantify how mobile performs against the traditional desktop in driving conversions.

Here’s some key findings:

Mobile traffic grew ten times faster than desktop. From H1 2012 to H1 2013, mobile traffic grew 125% while desktop grew a mere 12%.

Mobile conversions lag behind tablet and desktop. It’s an even playing field for tablet and desktop, as both have nearly the same conversion rate. Mobile converts at a significantly lower rate: 0.3x desktop and tablet.

• Video content drives conversions. Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and eCommerce at a rate of .6x desktop.

In terms of which industries are leading the way, according to the report software/technology, financial services and real estate have experienced significant growth in mobile traffic when compared to desktop.

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India has 143.2M mobile internet users

Mobile Marketing is still not a game changer for advertisers in India. But this is Present & future of adverting so if still not opted for it first you should read about it. In This article i will be focused on how it works, targeting and benefit of subscribing.

Mobile Ad Network is basically for mobile website, apps and games. If you have mobile site or mobile app then you should run mobile ads so that you can drive potential users to your website. Potential users means those who is using mobile website or playing games on mobile phone for your relevant content targeting in your location.

India has 143.2M mobile internet users

There is very good growth in mobile Adverting as people are ignoring use of desktops. People is more active on mobile specially to play games, Chat and social things.

The number of broadband subscribers increased to 15.05 million as of March 31, 2013, from 14.98 million as of December 31, 2012.

This data assure us to go for mobile advertising.

Some of the Mobile Adnetworks in India are:

- AdMob – now owned by Google. More here.

- InMobi – Previously Mkhoj, India focused. Now gone global. More here.

- MobiSolv

- MobiAdz – from StratosHear

- Navteq Media Solutions – Airtel Live and looking to expand beyond. More here.

- NetworkPlay – More here.

- ZestAds

Using these platform you can run mobile ads for webiste, app, games etc. These ad Networks work on various pricing model such as CPC, CPM, CPL, Per Download etc. Some of the popular targeting options are:

Geo Targeting

Device targeting

Platform Targeting: OS/Android/Feature Phone/All

Mobile Manufacturer

Mobile Version

Internet Network/Service Provider

Mobile carrier

Next week I am organizing Webinar about Future of mobile Marketing in India:

If you want to Join us Email to me or add me on skype: parbindsingh

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Microsoft Zero Dallar App Marketing Webinar Special Facts

Dear All,

I would like to highlight what are the important facts we learn from Zero Dallar App Marketing Webinar which was on 5th Sept.

1.      Specify the right keyword for App

2.      Socialize app with peers known social

3.      Rate & Reviews increase download rate

4.      Put similar/synonym of relevant App keywords

5.      Share quality content with users

6.      Reviews and analyze customer feedback

7.      Ask to Rate from users

8.      Update screenshots, Artwork, and graphics

9.      Put App link in Mail Signature

S     Start user group event

Regards
Parbind

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How to optimize Broad Match Keyword for Quality & Relevant Traffic to Improve ROI

Broad Match option is popular used keyword match type in Adwords for larger  number of search targeting. For Example i have Adgroup shoes. Some of our broad match keywords are:

buy shoes
shoes for men
women shoes
shoes
nike shoes
Adidas shoes
reebok shoes
shoe online
footwear

So i have putted all relevant keyword into Adgroup and expecting that we would get good visitor to our site. Our object is to sell shoes through this Adgroup.

I was getting very less conversion for this Adgroup and cost was higher. I would like to describe you what i did to control irrelevant traffic which was causing less conversion and benefit. Read below some of the steps i have taken to over come this issue:

Downloaded keyword from Shoes Adgroup
Downloaded Search Terms One By One Keyword

Started finding that which search term is less conversion type
Excluded that search terms from it. For Example Broad Keyword Shoes, i was getting search terms like Shoes manufacturer, shoe maker, shoe designer etc.

So i excluded those keywords.

I also find out that which keyword is less conversion type to exclude them
If i get some fixed search term in Adgroup then i putted in negative list.

For More Reference: http://www.wordstream.com/expanded-broad-match
http://www.wordstream.com/broad-match

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Why Mobile Google Analytics Showing Self Referral Traffic?

1. To track our mobile site; If you can implement Pixel tracking & Java Script. 
2. For mobile version of site; Use server side Google Analytics tracking library (PHP, JSP, ASP.NET, and Perl) - commonly referred to as WAP tracking (Pixel Tracking) and visitors have the ability to navigate between the mobile version and full version of your website, you may see self-referrals from your mobile and primary domains. Therefore If mobile pages do not use the regular ga.js tracking code, the effect is the same as having untagged pages on our website therefore it doesn't pass cookie information. The primary purpose of the WAP tracking library is to allow tracking of low end mobile devices i.e those devices with limited support for cookies and / or javascript
3. Therefore; pixel tracking shows 16.66% self referral traffic  whereas JS shows only 0.1%. self referral traffic. 

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Self Referral Traffic on Website

1.     A marginal level of self-referrals may be natural

2.     We are using ASP Wap GA code for mobile and PHP code for Web so traffic coming from m.vconnect.com is counted as referral traffic.

3.     If one of our urls is redirected then it will also cause referral

4.     If we have mobile version of site user can navigate between the mobile version and full version of your website, you may see self-referrals from your mobile and primary domains.

Reference: https://support.google.com/analytics/answer/3198398?hl=en

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