Future of Mobile Marketing for Advertisiers in India.
Future of Mobile Marketing for Advertisiers in India.
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Sunday, November 17, 2013
With smartphones surpassing 125 million U.S. consumers and tablets now owned by more than 50 million, we have crossed into the Brave New Digital World.
Google’s Android OS, which has been adopted by multiple OEMs, and Apple’s iOS, which is carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90 percent of the market today.
Apple continues to gain ground as the leading smartphone Original Equipment Manufacturer (OEM), but Samsung has seen the most explosive growth in this market over the past couple of years with a year-over-year increase of more than 100 percent and a two-year increase of more than 400 percent. While Apple maintains a healthy lead over #2 Samsung, the gap has been steadily narrowing
during a year in which the rivalry heated up between the two smartphone OEM leaders.
According to Com Score:
Google’s Android OS, which has been adopted by multiple OEMs, and Apple’s iOS, which is carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90 percent of the market today.
Apple continues to gain ground as the leading smartphone Original Equipment Manufacturer (OEM), but Samsung has seen the most explosive growth in this market over the past couple of years with a year-over-year increase of more than 100 percent and a two-year increase of more than 400 percent. While Apple maintains a healthy lead over #2 Samsung, the gap has been steadily narrowing
during a year in which the rivalry heated up between the two smartphone OEM leaders.
According to Com Score:
The number of 4G users has exploded in the past year to 33.1 million, up 273 percent.
The race among handset manufacturers heats up as smartphones take center stage.
Source: ComScore.com
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