India has 143.2M mobile internet users

Mobile Marketing is still not a game changer for advertisers in India. But this is Present & future of adverting so if still not opted for it first you should read about it. In This article i will be focused on how it works, targeting and benefit of subscribing.

Mobile Ad Network is basically for mobile website, apps and games. If you have mobile site or mobile app then you should run mobile ads so that you can drive potential users to your website. Potential users means those who is using mobile website or playing games on mobile phone for your relevant content targeting in your location.

India has 143.2M mobile internet users

There is very good growth in mobile Adverting as people are ignoring use of desktops. People is more active on mobile specially to play games, Chat and social things.

The number of broadband subscribers increased to 15.05 million as of March 31, 2013, from 14.98 million as of December 31, 2012.

This data assure us to go for mobile advertising.

Some of the Mobile Adnetworks in India are:

- AdMob – now owned by Google. More here.

- InMobi – Previously Mkhoj, India focused. Now gone global. More here.

- MobiSolv

- MobiAdz – from StratosHear

- Navteq Media Solutions – Airtel Live and looking to expand beyond. More here.

- NetworkPlay – More here.

- ZestAds

Using these platform you can run mobile ads for webiste, app, games etc. These ad Networks work on various pricing model such as CPC, CPM, CPL, Per Download etc. Some of the popular targeting options are:

Geo Targeting

Device targeting

Platform Targeting: OS/Android/Feature Phone/All

Mobile Manufacturer

Mobile Version

Internet Network/Service Provider

Mobile carrier

Next week I am organizing Webinar about Future of mobile Marketing in India:

If you want to Join us Email to me or add me on skype: parbindsingh